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MMPTVF


 ParisTech Chair of Medias and Brand Economics

 

 

 

Media and brands are vehicles for creating and distributing experience goods. The Chair of Media and Brand Economics is dedicated to the analysis of their related economic, industrial and institutional issues in the digital era. It also promotes better integration of the economic and institutional aspects of intellectual property into the technical structure of future communication networks.

The Chair is sonsored by Vivendi and Lagardere Group, the Chair is directed by Olivier Bomsel, CERNA, in association with the Computer Science and Networks Department of TELECOM ParisTech.

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Upcoming Events

June, 2012, Mattia de’ Grassi will participate in the "17th International Conference on Cultural Economics in Kyoto", organized by ACEI on the 21-24th of June. He will present a paper on “Publishing and Multi-Channel Distribution”, written with the collaboration of Federico Mastrollili, European University in Roma.

April, 2012, Mattia de’ Grassi have been invited to the “First symposium of Saudi Research Chairs”, organized by RCSKSA  on April 17-18th, 2012 in Riyadh. 

February 2012

L'évolution du statut légal des intermédiaires d'Internet. Réflexion sur l'application économique du droit de la responsabilité. Note by Marine Lefort.

January 2012

Lecture économique du cas Megaupload, Note by Marine Lefort

December 2011

December 15th, 2011, "Efficient Price Discrimination for Digital Medias: The Case of Publishing Brands", Mattia de' Grassi. Working paper which focuses on pricing strategies through digitization and the appearance of innovative supports (Tablet PC and Smartphones).

November 2011

November 18th, 2011, Intervention on Intellectual Property at « Forum d'Avignon ».

October 2011

October 13th, 2011, debate at « Cinémathèque Française » . Digital Revolution, will Cinema lose its memory ? Intervention of Olivier Bomsel.

September 2011

September 15th, 2011, "New Challenges for Movies", Conference « Géoéconomie » at Mines Paristech with :

Manuel ALDUY, Director, Canal +, Olivier BOMSEL,·Director of ParisTech Chair of Medias and Brand Economics, Monique DAGNAUD, Research Director, CNRS, Thierry FRÉMAUX (TBC), General Director, Festival de Cannes, Régine HATCHONDO, General Director, UniFrance. 

July 2011

July 9th, 2011, participation of Mattia de Grassi at the Conference "Media Studies and Communication, Research Approaches and Econometric analysis" held in Porto and organized by AEA. Intervention on The Pricing of Magazines’ Digital Versions

July 7th, 2011, participation of Mattia de Grassi at the Annual SERCI Conference (Society for Economic Research on Copyright Issues) held in Bilbao. Mattia de’ Grassi presented an article on « The Pricing of Magazines’ Digital Versions » 

July 2011, "Copyright and brands in the digital age", working paper for the « Contemporary Economic Policy » journal, Download 

July 2011, "Do you speak European ?, Media economics, multilingualism and the digital single market". appeared in·Communications & Strategies n°82, Summer 2011,·Download 

June 2011

June 8th 2011, « Editing Innovation : the functioning of patents in publishing » intervention of Yann Ménière, Economics Professor at MINES ParisTech· Session of Research Seminars on Publishing protocols.

May 2011

May 19th, 2011, « Making connections : how American Communication Policy has structured publishing protocols from Benjamin Franklin to Facebook·", intervention by  Richard John, Professor from Columbia University, Session of Research Seminars on Publishing protocols.

May 5th, 2011, « How theatre edits theatre ? », intervention by  François Regnault, Philosopher . Sixth session of Research Seminars on Publishing protocols.

April 2011

April 7th, 2011, « Television : the anti-publishing ? », intervention by  Peppino Ortoleva, Medias historian, Professor from the University of Turin, fifth session of Research Seminars on Publishing protocols.

March 2011

March 30th ·2011,  Seminar on Media Economics, « The Roll-out of Reading Tablets and Dematerialized Distribution of Medias ».

March 29th ·2011,  Meeting France-Congres at Pasteur Institut, discussion on « Immaterial Economics ».

March 24th ·2011,  conference at the « Bibliothèque Mériadeck » in Bordeaux : « Immaterial Economics ».

March 14th ·2011,  Lecture by Benedetta Craveri, historians, Professor at the University of Naples, fifth session of the cycle : Research Seminars on Publishing protocols.

March 10th ·2011, Anvie Seminar, “About Freeconomics”.

March 3rd, 2011, « Identification and authentification of written documents », intervention by  Béatrice Fraenkel, historian, Director at EHESS, at the fourth session of Research Seminar on Publishing protocols.

February 2011

February 24, 2011, Third session of the Research Seminar on Publishing protocols". Seminar with Elsevier Masson on the Economics of digital publishing.

February 2011, Initiation session of the Industrial Economics Option together with EkiMetrics, : “What is advertising used for ? How does ads demand emerge ? How does it meet supply ? What economic effciency ?”

February 3rd, 2011, Second session of the Research Seminar on Publishing protocols". Lecture by Jean Jaques Glassner, Assyriologist, Research Director from CNRS. « The First writing institutions » .

January 2011

January 7th 2011, Opening of the Research Seminar on Publishing protocols. Lecture by Robert Darnton, Director of the Harvard University library.

December 2010

December 2nd 2010, Inria initiation seminar, “Digital economics and digital technology research”

November 2010

November 23rd 2010, HEC-Mines Conference, “Economic models of Internet companies”

Report on the 2010 research of the Industrial Economics training Option on “Trademark law enforcement means”. Downlable here.

November 19th 2010, Europa Cinemas Convention, “What future for digital cinema theatres ?”

November 9th 2010, Journées de l’Economie (JECO) de Lyon, “How to price information ?”

November 7th 2010, Lecture at the Mentouri University of Constantine (Algeria) : “The dematerialized economy”

October 2010

22 Octobre 2010, Journées Cinématographiques de Dijon : “Prolifération des accès numériques et financement du cinéma”

July 2010

Annual Conference of SERCI, in Cartagena, Colombia: "Copyright and brands in the digital age", downloadable here.

alt Chair activities

Research

The Chair fosters research in a field that is under-explored by micro-economics. The themes are directed by the need for rapid adaptation of the sector and the harmonisation of its European markets. They also aim at specifying the features of future networks so that they can respond to the multimedia needs. Academic works are presented in international conferences and lead to scientific publications. The Chair organises seminars, funds PhDs and welcomes post-doctorates and foreign professors. It may respond to calls for tender (7th PCRD, ANR, etc.).

Education and training

In the academic curriculum at MINES ParisTech, the Chair is admitted to the “Industrial Economics” option. At TELECOM ParisTech, the Chair is admitted to the “Network and Services and Safety of Information Systems” option. It encourages and facilitates the engineering students’ internships in businesses and institutions in the sector. It orga- nises a doctoral program by funding and directing theses within the domain of media economics. It sets up personalised continuing education modules for businesses or institutions on themes concerning media economics.

Debates

The regulation of cultural or media industries is subject to permanent negotiations. The Chair’s role is to provide a venue for debates where economic reasoning prevails over negotiation strategies. It organises cycles of conferences which are open to ParisTech students and researchers as well as industry executives and regulating authorities.

Expertise

The Chair gathers skills in the field of media and brand economics. Its international academic network enables it to meet the calls for expertise or conduct ad hoc studies for businesses or public authorities.

Strategic and scientific watch

The Chair conducts a watch on the industrial organisation of the sector throughout the world and on the associated public policies The Chair keeps upwith on progress in industrial economics applied to the sector. It evaluates the competitiveness of the media industry in Europe.